Availability Bias

It was confusing for me to choose any one definition over other two, so I am putting all three here. We are prone to make judgement based on what is easily available to our memory. We make theories and assumptions based on what comes easily in our mind. If something comes in our mind frequently,…

Liking Bias

The deepest principle in human nature is the craving to be appreciated. –William James According to research, we see people as pleasant if, A. They are outwardly attractive.B. They are similar to us in terms of origin, personality or interests.C. They like us. Let’s try to understand each in simplest manner with examples. A. Wherever we go…